You must have read about the success stories of many bloggers. Lots of the bloggers are posting their income reports every month.
Have you ever wondered how did they achieve that success? How did they earn a full-time income/6 – figure from their blog?
It doesn’t happen in a single day. Everyone had faced many challenges and overcame all those to reach their current position.
Growing your blog as a business requires your time and effort (money too). If you do not put your time and effort or the right thing, then turning your blog into a profitable business will remain like a daydream.
When I started this blog, I was tempted to write as many articles as possible. Purchased many e-books and e-courses. Tried designing my blog with various free and paid themes.
And what I got??????????
I literally cried sitting in front of my laptop after seeing my analytics.
I never wanted to quit.
I decided to do my research on the elements which directs each blog towards success. And you know what? I FOUND it!!!
I am going to share it with you today.
Key Elements of blogging success
1. A Strong Foundation
Untill and unless you create a strong foundation, you are not going to grow your blog into a successful business.
How can you create a strong foundation?
There are some factors that you need to work on.
A self-hosted site: – A free platform for creating your site is like building your house on someone else’s property. It will be taken from you and destroyed without any notice.
A free platform will not help you to get trust and confidence and those are EVERYTHING for building a successful blogging business.
It is ridiculously simple to set up a self hosted website with no coding skills or expertice with WordPress and Siteground. I have created a tutorial on how to start a blog with Siteground with less than $4/month.
So no more excuses…. Just do it.
Create a strong brand
Branding will help you to stand out in the crowd. The key things to consider are
- Your Logo
- Social Media Image Template
Knowledge about your audience
Are you creating a blog to help people and make a living out of it? SO you definitely have to be clear about who you’re talking to every single time you sit down to write a blog post.
Your ideal reader persona/customer avatar is simply a fictitious person who you’ve created to represent your ideal customer/reader.
This person is a combination of all of the factors you know about your ideal reader. As bloggers, we can try to appeal to everyone, but in reality, you cannot satisfy everyone.
The logic behind this is you cannot serve everyone from the same platter.
Once you’ve created your avatar you will know exactly who you’re trying to attract. What motivates them? What’s important for them? What is the best way to reach them?
You might find your ideal avatar sounds a lot like you, potentially at an earlier stage of their lives and that’s fine.
Create a content strategy
Whatever topic you choose to blog about, there would already thousands of articles in the web about that.
Then why people should read your post?
What is so special in your blog post that hooks the reader?
How can you provide more value to them?
Why should they trust you?
Keep all these questions in your mind while writing your blog post.
Find your voice
If you are a beginner blogger, you tempt to initiate other bloggers. It is natural. I also did that.
But you have to find your own style to grab the attention of the readers. Write your article like how you talk to your friend.
Choose the words that suit you and your brand.
You can find your style of writing pretty fast.
2. Bring The Right Type Of Traffic
The major part of the traffic for the majority of the blogs comes from search engines and social media. Getting the right kind of traffic will help you grow your blog faster.
How can you do that?
Tip#1 – Optimize your blog for search engine
This brings organic traffic to your blog. Follow the below tips to optimize your blog posts for the search engine.
- Update your blog post title and Permalink with keywords
- Include keywords in your blog posts
- Use keywords in your H2 & H3 text
- Add alt text to your blog images
- Rename your images with keywords
- Use Yoast SEO plugin
- Use keywords in meta description
- Use keywords in Pin Description
- Use keywords in the Pin title
Tip # 2 – Choose the right social media
Figure out where you can find your ideal reader/future prospectus. It would be great to concentrate on 1-2 social media platforms tan concentrating on 4-5 and getting overwhelmed.
I recommend you to choose Facebook along with Pinterest. Pinterest is not a social media platform, It works as a search engine. Why I strongly recommend you to utilize Pinterest is because of Its huge potential to bring in traffic to your site and grow your subscriber list. That ultimately help you to grow your blog and make money.
Facebook Groups are a great source to grow your traffic, build list and gain clients. Join 5 – 10 groups related to your niche and actively participate in the group activities.
I created a Facebook group – Smart women bloggers, which is for helping women to start, grow and profit from an online business.
Here are few of my favorite groups.
- Blogging Boost
- Women Winning Online
- Mom To Mompreneur
- Adventures of blogging
- Brazen community
3. Grow A Healthy Email List
What indicates a healthy email list? A list of engaged subscribers. Your prospectus.
If you offer a great freebie and promote it like hell, you can grow your list. No of subscribers will be increased day by day.
BUT what if no one is opening your email or responding to you? Waste of money you pay for the email Service provider as monthly fee.
So what you have to do to maintain a healthy list?
- Create the right freebie
- Offer it in front of the right audience
- Track your email stats
- Delete those subscribers who are not active for the past 3 months.(It helps to reduce your monthly expense also)
A highly engages email list of 100 subscribers are better than an inactive list of 1000 subscribers.
4. A High Converting Sales Funnel To Make Passive Income
You need to have a strategy in place to make money from your blog. It is not possible to be virtually present for all the time to make a sale.
For that, you have to create an Automated Sales funnel which generates sales continuously without your presence. This is also called as passive income.
Because the name says it as passive, it doesn’t mean that you do not have to put any effort. You have to put a lot of effort at the time of setting up of the Funnel. Later you just need to do little effort like promoting it and updating it depending on requirements.
Few of my favorite Passive income sources are
- Promoting Affiliate Products
- Offering Tripwire products
- A Free Email course leading to a premium product.
Starting a blog and growing it as a business is not as difficult as you think. Once you get on the right track, then nothing can stop you.
So create your strong foundation, Bring in the right traffic, Grow the engaged list and build your Automated passive income funnel without further delay.
Did I miss any topic to cover? Please let me know by commenting below.